Email Marketing Still Works.
Success Just Depends on the Plan.
As a reward for listening to me blab on the podacst, I want to offer my no-fluff guide covering the 11 things that actually move the needle with email marketing, from picking a platform to reading the right metrics, so you stop guessing and start building a system that runs itself.
Get the Free Guide ↓Written by a 25-year email marketing veteran, published author, and keynote speaker.
Why Email Marketing Still Works
Email marketing has been around for more than 40 years, and it still outperforms nearly every other channel available to a small or mid-sized business. It regularly delivers somewhere in the range of $36 to $42 back for every dollar spent, ahead of paid search, social advertising, and display ads. And unlike social media, you own the list. Nobody stands between you and the people who chose to hear from you.
Here's what I've seen after 25 years working across marketing, sales, and operations: the businesses that win with email aren't the ones with the cleverest subject line or the flashiest template. They're the ones who planned the system before they ever hit send. Platform, authentication, welcome series, automation, measurement, in that order. Skip the planning and you're just guessing with a bigger audience.
That's exactly what this guide walks you through.
The Email Marketing Success Guide
A practical, 11-part roadmap built for small and mid-sized businesses, plus a one-page quick-start checklist you can start using today.
- Pick the right platform, without overpaying for features you'll never use
- Set up SPF, DKIM, DMARC, and BIMI so your emails actually land in the inbox
- Turn your website into a sign-up engine instead of a static brochure
- Build a welcome series that converts new subscribers into buyers
- Design, automate, personalize, test, and measure like it's a system, not guesswork
- Stay compliant without needing a lawyer on retainer
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You've Got the Guide. Want a Partner to Execute It?
I've spent 25 years bridging the exact gaps most small businesses hit between marketing, sales, and retention. Here's how I can help directly.
"He blew me away, as well as others in the audience, by his knowledge of email marketing. He provided great ideas that can be utilized by the beginner as well as those with extensive experience. He was clearly the best speaker at Pubcon on the subject of email marketing."
Gregory Cianfarani, RPh, Founder & CEO at CORE Higher Education GroupMarketing Automation & Email Systems
Stop leaving conversions to chance. Targeted landing pages, automated follow-up sequences, and systematic list building, working for you 24/7.
Let's Talk →Web Optimization & Social Strategy
Your website should be a conversion engine, not just a digital brochure. High-impact layouts, less friction, and organic social that keeps audiences engaged.
Let's Talk →SEO & Performance PPC
Stop wasting ad spend on dead-end clicks. High-intent search paired with fast, friction-free landing pages for a seamless conversion pipeline.
Let's Talk →AI Strategy & Implementation Coaching
Stop guessing how to apply AI. Custom workflows and generative tools that can save your team up to 15 hours every week.
Let's Talk →Skip the DIY. Let Me Run It For You.
You've got the guide. If you'd rather hand it off, I'll set up your email marketing and send one campaign a month, so it actually gets done instead of sitting on a to-do list.
- Full platform setup: list, authentication (SPF/DKIM/DMARC), and templates
- One professionally written and designed campaign sent every month
- A monthly strategy call to review performance and plan next steps
- Ongoing support growing and cleaning your subscriber list
- Direct access to a 25-year email marketing veteran, not a call center
- No long-term contract, cancel anytime
Sign up below and I'll be in touch with next steps to get started.
Planning Beats Guessing. Every Time.
If you'd rather have someone build this with you than figure it out alone, here's what working together looks like.
- A clear look at what's working, and what's quietly costing you money
- A prioritized plan, not a report you'll never open
- Someone who's actually built this before, 25 years of it